Improve Your Business by Going Past Perfect

Ansel Adams said that when we are developing an image in the darkroom, we need to go one step beyond perfect in order to know that a picture looks right. How else would we know whether an image is sufficiently contrasty, light, or dark if we don’t go past the ideal? In this day and age with tools like Lightroom and Aperture, that’s less of an issue. But in the days of the darkroom, it was often quite tempting to stop well before an image was fully refined.

If it’s an error not so frequently made with image processing (in fact, I’d hazard a guess and say most pictures are overtoned), it’s still commonplace for wedding businesses. There is so … Read more...