Use Details to Liven Up Your Presentations

Telling a story is a great way to connect with people when you talk about your images. It lets people know you care, you’re passionate, and there’s a person behind the pictures. But getting personal not only lets you bring yourself into the fold, it taps into fundamental aspects of human psychology. We’ll talk more about the reasons below, but the approach is simple. Emphasize details and stories, de-emphasize analysis. Paradoxically, the more you analyze why a picture works, the less people really care. Imagine:

“I took this picture with a low aperture lens to produce a beautiful, soft look, and I just managed to catch a bit of stylized flare on the edge by tilting the lens up. I

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Putting Things Off Kills Progress

Got a big decision ahead of you? Don’t put it off without good reason. Make the call. Most of the time, when people can’t decide on something, they stall and stall. Choices are painful, so people try to find out more information to know that the decision is going to be right. But, instead what happens is that they just put it off until they’re forced to make the decision later, and they still go with what their gut tells them to do. There’s no way to know any decision is going to be right ahead of time. Try it. Find out. But if you decide now what you can decide three months down the road, you’ll be that much … Read more...

Differentiating Yourself with Lenses and Film

Just a thought for the day. If you can buy your way to a better look, it’s not really going to do much to differentiate you. I love low aperture lenses (who doesn’t?), and I think film looks beautiful. I know it’s been all the rage lately, and I even encourage everyone to spend some time with it, but lenses and film are still just tools. If your look relies more on the properties of the equipment, think about what you can do to expand your range. Magnum photographer Alex Majoli created world class war photography that uniquely expressed his vision with a point and shoot and minimal processing. Develop a way of seeing the world that others don’t. Then … Read more...