Influence Clients At Will.
Get Paid More. Build Something Durable.
Maybe you've wondered if it's even possible to survive in this climate. Nowadays, everyone is a photographer. Cameras are cheap. iPhones are everywhere. No one appreciates what you do. Inquiries come. People disappear. It feels like it's all a crapshoot, and all you can do is post and pray, hoping you'll make it.
Let me introduce Ground Glass Confidential. It's a printed, high-impact information delivered to your mailbox every month.
Because print feels better. It smells better. It makes you want to take action. And studies prove it. It's the antidote to the quick-fix, short-lived digital diet and the daily overwhelm.
First, there are three things to know right off the bat:
1. It's not for everyone
2. It's not cheap
3. It works
The Confidential is a physically printed newsletter delivered to your doorstep each month with supplemental online videos and live Q&A sessions to enhance your learning.
It's packed with all sorts of insider goodness. The type of information even experts don't share and even a lot of so-called gurus don't know about. And unlike other forms of learning, it's fast, actionable, and effective.
Each newsletter is action in an envelope with step-by-step, fluff-free strategies that are designed to work.
You'll learn to get more bookings. To build more value. To close. To differentiate yourself. And much more. Every month, you'll learn about essential marketing and sales strategies and see how to use them in your business, so you don't have to worry about wondering what to do next and how to take action.
That means no overwhelm. No underwhelm.
Like baby bear's porridge, it's just right.
Why Do Some Businesses Succeed
While Others Fail?
The truth is, it's much simpler than it sounds. As shipping magnate Aristotle Onassis once said, "The secret of business is to know something no one else knows."
And that's half of it. The other half is that you have to use it.
The Confidential is designed to solve the only two business obstacles that really exist: Better knowledge and more action. But if you're a business owner, you know there are never enough hours in a day, and finding the right information, and finding the time to use it is hard. Too hard.
The Confidential is like a cheat sheet to blow past personal resistance and skip to the front of the line with your business.
All of the information is thoroughly researched, tested, and compressed.
Each strategy is built for use and not just theory, and each time you apply them, you'll be building real business value. It's as good as putting money in the bank. In fact, even better, because knowledge sticks.
But it gets better...
Special Offer ($247 value)
Membership includes: WRITING FOR INFLUENCE
The course is a full 14-unit online course that you can access anywhere you have an internet connection as long as you're a member.
It's everything you'll need to create irresistible business writing that generates business, builds brand, and creates followers. You can use it for blogging, for web copy, for Instagram, Facebook, and more.
Better yet, unlike traditional writing, almost anyone can write for business, if they know how to make it work. No Ph.D. in literature necessary.
The only time this information has been released was with the first Want Engines course in mid-2016 and no time since.
Some of the things you'll learn include:
- How to take away the pain and misery of writing: There’s exactly one habit that can strip away 90% of the hardship of writing, and no one does it. (In fact, odds are, you learned the exact opposite growing up, and it’s the reason writing feels so hard.)
- The influence secret that instantly bypasses any audience’s built in BS meter. It relies on a similar principle used by magician’s called a “force,” which they use to make people do what they want.
- The one marketing principle to rule them all: It was used by the CIA to get a 14x boost in response during interrogations. (Hint: It’s so effective, it even beats out torture, and it’s actually humane.)
- The authenticity hoax, and why being yourself can make you seem less authentic. (It’s not that being real does’t matter, but there’s a very specific way to be you, and if you don’t do it the right way, you make yourself less attractive)
- A sneaky profit trick that stops you from writing marketing fluff and makes your prices seem cheap, even when your prices are higher than others.
- You want people to think you’re a good photographer, right? Wrong. In reality, talking about photography at the wrong time can force people to see you as a button pusher and a vendor instead of an expert. You have to talk about photography the right way.
- If you’ve got 15 minutes, you can learn to use “Consultant Loop” positioning to force people to see you as a top-tier expert.
- How to silently persuade people before they've even learned about you.
- Why ”old-school” content strategies that worked even as recently as 2012 and that most marketers are still teaching, do almost nothing now. (Hint: It’s not that social media doesn’t work, it’s that social media changes how things work, and you have to look at what works now.)
- How to use “sharing levers” to makes people advocate for you, even in a social-media resistant environments, and even with Facebook’s constantly shifting algorithms.
- How you can get a 502% bump in views and clicks in less time than it takes to tone a picture.
- Stuck? An 8-week action guide telling you what steps to take and exactly what to do, so you’re off and running.
- The 3 ways to create value, even when clients have limited budgets
- Use the “rubberneck effect” so people can’t look away.
- How to create a connection magnet, that hits your audience at all 3 layers of connection.
- Why learning from the most successful marketers can put you in the marketing danger zone. (There are different types of interest in the market, and if you don’t address them all, you’re not only leaving money on the table, but you can actually repulse some people by making them feel left out.)
- An subtle way to use weak writing to get more clients. (This is what Apple did in the late-90's)
- The one thing that experienced copywriters spend months and even years working on, but almost no one talks about it. (When expert million-dollar copywriters get together, this is what they really talk about, because they know it generates a huge response.)
- A quirk in human perception makes numbers like 97% more effective than 100%. You'll learn how to apply this principle in all of your writing, so people believe you and trust you, even though they won't know why.
- The 3-letter formula responsible for some of the most effective advertisements ever, and how you use it in just 8 minutes. (It’s so effective that high-gloss Hollywood productions use this regularly in their advertising to generate millions and millions, and you can too.)
- The worst way to write an about page, even though everyone does it.
- The instant BS meter trigger that most photographers love and most clients hate.
- Never struggle to come up with content again. A simple shift in mindset that takes advantage of the pictures you’re already taking can generate all the content you need.
- How Starbucks capitalized on a word strategy that allowed them to charge 600% more than their competitors. In fact, new wave coffee roasters are using the very same strategy to charge 1,000%+ more.
- A scientifically-proven way to align people’s brainwaves to yours, even when they naturally disagree or don’t understand you.
- How to create secret sentences that explode in the mind and literally almost indoctrinate people.
- How to deflate marketing resistance by being more pushy.
- A paint-by-numbers trick to kill writer’s block. (I don’t normally condone paint-by-numbers marketing, but sometimes you just need to get things done, and this will work 9 times out of 10.)
- How to use the Mentor Strategy to make people believe you’re the best photographer in your market without sounding braggy or salesy. In fact, Don Draper used it in Mad Men to create a sales pitch so powerful that it’s been shared over 3 million times.
- A 1-minute tactic that one Ground Glass reader used to get a ridiculous 2,107% boost in traffic that you can use over and over.
- And a bunch more, like...
How to use social media the right way, how to blog the right way, how to make Instagram work for you, how to make audiences want to work with you, and as a bonus, even a "respectable" way to be pushy that will actually make clients love you.
But most importantly, you'll be able to kill the buying resistance that stops people from booking you and understanding your value. Because the truth is, people don't fully understand photography, and it's up to you to make them appreciate it.
Where is The Confidential Shipping This Month?