Monthly Archives: December 2011

So you want to win PDN Top Knots?

Or course, I couldn’t really say how to do that, but that would make for a pretty short article. However, I did tally the results of 137 images from the previous two years, as well as reviewing the images submitted … Continue reading

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The Kill List: Going too far?

So, I wasn’t quite sure about it after I published the last Kill List. But I figured it was up, so I should leave it up. Alp replied to me last night, and I think he had some valid points. … Continue reading

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Happy Holidays, and a very, merry Christmas!

I was once told a present is something someone else wants to have, and a gift is something you want them to have. If you give someone a present, there probably isn’t much you need to do. Stick it in … Continue reading

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The Kill List: Winter Edition

Dear Wedding Industry, I am sorry to see that you’ve not heeded my words. You know no bounds. You tease me so. How is it that your well never dries? Things were so wonderful at first, but it would seem … Continue reading

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When loyalty isn’t loyalty

A lot of people think loyalty programs are a way of building loyalty. But keeping clients and generating traffic aren’t the same thing. It’s not getting them in the door. It’s how they got there in the first place. In … Continue reading

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A new definition of win

With another year ending, the season slowing, and just a hint of a glimmer of free time on the horizon, now seems as good a time as any for some reflection. Where have I been, where am I going? How … Continue reading

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Quick tip: Positioning information

Here’s something I find useful quite frequently. When you present information, the first thing you show or discuss is going to be the anchor. For example, if I show you the most striking album first, all of the rest look … Continue reading

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Having fun matters

Enjoying what you do isn’t just a byproduct of success. It’s part and parcel to it. You’ve gotta ask yourself, “Am I having fun?” And if the answer is a mousy “yes,” a tentative “sometimes,” or a pensive “on occasion,” … Continue reading

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Why flawless isn’t perfect

In common use perfect and flawless are largely synonymous. That to be perfect is to be flawless and vice versa. But if the two seem generally similar, I’m going to also suggest they are just as much opposites. Because, if … Continue reading

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Look backwards to move forward

I once read when you shouldn’t follow the ball when you watch tennis. Watch the players. See how they move and what they do before the ball gets to them. It will tell you a world more about how they … Continue reading

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