Getting a lot of “So-and-so photographer just offered me X. Can you match that?” Nip it in the bud. Nip any potential issue in the bud, because once the question is out there, you’re on the defensive. Life is worse. You’re playing on someone else’s turf. If you have a great answer on tap, then maybe you can go with it, but 9 times out of 10, you’re better off preventing people from asking the questions. Engage their concerns before they have to ask it of you, because if you’re being compared, you’re being commodified.
The trick? Establish your position from the very start. Let’s go back to the package comparison. Make it clear that what you do is unique. … Read more...
