Ground Glass is run by Spencer Lum.
Email himĀ at spencer@ground-glass.com.

He owns 5 West Studios, providing
Brooklyn Wedding Photography.


How to find better clients

by Spencer Lum

It’s not about the pictures. It’s not about the business. It’s about you. Not for the money, the fame, and this pressure cooker of an industry that just keeps on heating up, but for what you care for, what you want to do, and how you want to live.

Talk to anyone, and they’ll tell you you’re worth so much more. The question is how you get there. How do you go from being worth more to actually getting more and doing it your way?

Ground Glass is about the breaking down barriers and dealing with real-world business. The top reason people fail isn’t a lack of desire or effort. It’s finding a course of action that specifically fits their business.

“Yes! This! Best read on the net today.”
-Zack Arias on Twitter

“Spencer’s ability to see the really big picture is stunning. ”
-David Wittig on Twitter

Recipient of the 2nd Annual Tiffinbox Award

A few things to remember while you’re on the journey:

1. The art matters. Not because you need to make art, but because getting your opinion into the world is everything. It’s how you stand for you. It’s how you find you. And it’s going to be the thing that powers the business. So, no, you don’t need to turn everyone’s wedding into your personal fine art project. But, yes, create images that are personal. And if making it personal isn’t the crux of art, then I don’t know what is.

2. You have to love the business. The day to day. Not just the big dreams. The small stuff is going to lead to big things. Doing is so critical to it all, that if you don’t invest yourself deeply into the process, you won’t get where you want to go. Don’t just stare at the 5-year plan. Stare at the 5-day plan.

3. Trust the content. Make your photography content-based. Content-based photography means that it’s what’s in front of you that’s key. That interaction with the present is where the magic happens in the world. All magic exists in the present. The now is the moment in which the past unfolds and the future reveals itself. Dwell in it. Find it. Live it. Don’t make it about showing off a technique or your skill. Don’t make it about creating the money shot. Money shots suck, when they’re done for the purposes of being the money shot. These are the types of things that keep you out of the moment.

4. Keep it all in perspective. There are a lot of ways to go and a lot of things to do. It’s easy to get derailed. Don’t get down just because things get hard. Remember these two things. First, everyone has to do it their way in the end. How you figure it all out won’t necessarily be the same as how someone else does it. So you have to put in the time. Second, hard is part of good. No one is good without ever going through hard. Period. That’s just how the world works. Know that for some it’s short, for others it’s long, but it’s always there. And you need it. It makes you the person you are. And without that, nothing is worth anything. Hard is simply where the small things get worked out and the dots are connected. In fact, both of these are really just flip sides of the same coin.

5. Wishes are not dreams. Wishes are things we want without the work. Dreams are things that compel the work. That’s all the difference. Wishes, when granted, aren’t valued and understood like dreams. Dreams transform you into the person you want to be, or, better yet, into the person you never realized you could be. Wishes do not. It’s about the ride. Always. Always. Always.


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