Safety is knowing the result before the action. Risk isn’t.
Everyone likes safety. Especially in matters of business. And the crystal ball works pretty well in the short term. If you’ve done it before, it will work again. At least one more time. Right up until it doesn’t. But there’s the rub. Because no one knows where the long term will go and when the short term will stop.
But if there are certainties, I’ll stake it on two things. Change will come, and it will only keep coming faster. Which means safety will become that much riskier. And the more you play it safe, the less you’ll be ready for the change. You’ll be playing the same old game, … Read more...