If a hotel puts up a sign that says that recycling your towels instead of having them changed everyday is beneficial, it increases recycling. That’s no surprise. What is a surprising is that if a hotel simply adds to that sign that people previously using the room have done so, there’s another 26% bump in recycling. That’s remarkable, since that information seems irrelevant. Why would it matter what other people have done? And, yet, it absolutely does.
Yesterday, I was riding in a cab, and in the course of conversation, the driver was telling me about tips and how much people tipped. There was the time he made $40 on a $26 ride, and the time he shockingly received $12 … Read more...