Selling is not a battle, and clients are not the enemy. Yes, there are strategies and tactics, but clients are not prospects to be vanquished. They are not pawns or peons, and they’re not the barriers to photography supremacy. They are people to connect with and inform. They deserve respect.
Remember that most clients are on your side. They want you to be the one. They’ve invested time and effort by learning about you, and if you can provide what they need, they believe their life will be better for it. Who goes into a store hoping not to find what they want, after all? Next time you’re crafting your presentation, think about how it felt last time you went into a store to buy something you really wanted, but didn’t know that much about. How would you have liked to have been treated? What would you have liked to have known? And how were most sales people lacking? What about when it worked? What was done that was done differently?
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