One of my favorite statements came from a friend of mine about a wedding video he made – for his own wedding, in fact. I told him I loved the lack of pretense and gloss. The video was all heart. “I shoot weddings, not commercials!” he replied, proudly. That proclamation stuck. Everyone else wants to do the commercials, but not him. And I think he had it right.
Be proud of what you do, and do it in a way to be proud of who you are. Here’s something I came across earlier today from Linds Redding, an agency executive who died of cancer last year. It cuts to the bone. Every creative should read it:
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