Differentiating Yourself with Lenses and Film

Just a thought for the day. If you can buy your way to a better look, it’s not really going to do much to differentiate you. I love low aperture lenses (who doesn’t?), and I think film looks beautiful. I know it’s been all the rage lately, and I even encourage everyone to spend some time with it, but lenses and film are still just tools. If your look relies more on the properties of the equipment, think about what you can do to expand your range. Magnum photographer Alex Majoli created world class war photography that uniquely expressed his vision with a point and shoot and minimal processing. Develop a way of seeing the world that others don’t. Then everyone will be chasing you.