The biggest danger isn’t failure. It’s success. It’s easy to let go of failure. You try something, it doesn’t work, so you try something else. And so it goes. But the moment something works, it’s hard to let go. After all, if things are looking better, why would you stop?
And that’s when it gets slippery. You’ll never really know how successful a new strategy is. It’s easy to measure specific actions and activities through metrics. But it’s hard to evaluate your overall direction. Are things kind of working? Or are they really working? Are you losing more opportunity by holding on? Or are you hitting it right? It’s a little like deciding whether to turn in the prize you’ve won in exchange for a shot at a bigger prize.
There is no easy answer. But it’s fairly certain to say that constant growth is part of progress. Past behavior may be the best indicator of future activity, but past success does not ensure future success. In fact, the take away is really that if a behavior worked in the past, use it again in the future. That doesn’t mean doing the same campaign over and over. It means maintaining the mindset – the exploration, the effort, the process. Do that, and you have the best insurance for future success there is.
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