Just when you thought all the workshop goodness was over, I’m back with more! Will the fun ever stop? I think not. But seriously, here are two great workshops coming around the bend (if you consider the bend the next half year or so).
For those who missed it the first time, I’ll be doing the I Will Make You Suffer Workshop (IWMYS) again in October, so here’s your chance! Thanks to all of you who expressed interest in an October run. This one is going to cost more, but it’s going to be packed with even more suffering goodness. I have been working day and night with ideas for the IWMYS 1.0 coming up in two weeks, and I can tell you that the material is going to be fantastic. I am putting everything I have into this. Check back in two weeks, and see how it all goes down.
But the big news for today is the Musea Gathering, where I’ll be hosting a workshop. Musea’s vision for the photography industry is as inspiring as it is necessary, and this is an event worth backing. Michael Howard, the founder, gets it, and he’s put together a roster of great presenters. If you’re tired of rockstars, the marketing treadmill, and the same ol’ same ol’, this is what we need. It’s being crowd funded, so go out and support it, and let’s make it happen!
Core Authenticity by Spencer Lum @ The Musea Gathering
Find the clients you want, make the money you need, and create the work you love without selling your soul.
When: February 06-07, 2013
Where: Nashville, TN
Price: $1,000 (includes admission to the Musea Gathering)
If you like this blog, you’ll love the workshop. I’m focusing on the business side of things this time around, but with a heavy focus on letting the art power the business. This is where I’ll be spilling it all. Things like how some changes in wording on my promotional material boosted my closing rate 40% and user retention on my website shot through the roof. Better yet, the changes brought in more focused clients who gave me more trust and freedom. You’ll get actionable goals you can apply right away along with essential theory to let you create your own action plans.
This is going to be a no frills, no BS workshop. We’ll go through your current marketing, talk about your direction, and hit it hard to figure things out. It’s all about breaking things down, getting rid of the baggage, and rebuilding the business. I’ll talk about the entire client connection process and what it means to you. This isn’t going to be one of those “Here’s the system we use, here are the forms we give out, and here are the checkpoints” sort of thing. This is going to be focused on connecting you so deeply with your clients, they can’t get you out of their heads. Here are some of the topics we’ll discuss:
- Work hands on to create bullet proof marketing that speaks to your clients, not to photographers
- Learn how to steer your clients in the right direction to get the results you want and the results they need
- Understand how to make your instincts and brand work in the real world
- Create lasting relationships with your clients for constant referrals
- Carve out a space that you can dominate in your own market
- Evaluate your work and understand how it will power your business
Sounds great! A lil steep for me but sounds like its worth every penny.
Thanks for sharing about your Musea Gathering Workshop Spencer! I’m excited to have you on board with the Gathering. If anyone here is thinking about going to the Gathering, but has questions please contact me directly at michael@mymusea.com Thanks so much!
Spencer, this sounds super yummy! I want in. Making a plan to be there.