Where the Hot Girls Are

I remember my first year in college I was at a dance for an association I belonged to. It was mostly guys. I’m hanging out with two others friends of mine, Steve and Mike. Mike says to me “Hey, where are the girls? I heard your club had all the girls!”

“Us?” I replied. “I heard Steve’s group had all the girls!”

“Not us,” said Steve. “I heard Spencer’s club had all the girls!”

So it is in business. You’ll hear about this, you’ll hear about that. Everyone has their ideas, everyone is doing their thing, and some are working, some aren’t. But here are a few truths about the wedding world. To the outside world, every photographer has some high package that’s around $8,000 or more. Everyone is better than average. Everyone is doing great. Don’t be affected by these things. It’s all locker room talk. It’s about getting respect, but it’s not about doing well. The real questions are what the typical packages go for, what the margins are, and how strong your presence is in the market. Keep these things in mind when you’re determining your position in the market.