Beware: The “weak sauce mindset” will cripple your photography

First position.

From my really, really limited understanding of ballet, first position is…umm…well, the first position you learn. I guess that didn’t need explanation. It’s also a foundation.

In your business…

First position must be this…

You are not a sad sack of a product wrapped in plastic, hanging on a store shelf.

There is no price tag over your head.

You are one of two people in a negotiation to find a way to reach an outcome you both desire. You don’t need to “sell” yourself, but you must advocate. This right is yours, because you care and take care, and you commit yourself to creating the very best possible outcome.

You are a problem solver who solves a … Read more...

She wasn’t happy with her pictures

“I’m a little disappointed,” she said.

Ouch.

I couldn’t believe what I was hearing. The pictures were rock solid.

My friends concurred. My associates agreed. It was every bit a match for what I had shown when I met with the client.

But she wasn’t happy.

unhappy

I was dazed. I was confused. For fuck’s sake, it was a hard, long day, and I pulled a rabbit out of a hat to make it all happen. I was a little bit angry, and a lot surprised, all leaving my head pulsing with a big, pounding “WTF?”

Then she explained.

“Well…it’s not that there was anything wrong. They’re beautiful. But it feels like you held back. You were shooting the way you … Read more...

Why I don’t do the grope for attention thing

So you want to be “the one” in your market?

Be the top of the top?

The IT person?

Then you’ve gotta pick your corner of the universe and go hard, hard at it.

The market is full of people fighting for a little love. Clamoring for attention, hands raised, screaming “Pick me! Pick me!”

And with all those pictures and all those words floating through Facebook Feed Land similarity is almost a disease.

How’s a photographer supposed to stand out?

Now, before I go on, I want to address one nasty, pernicious little rumor that flies around in the photography industry that the pictures don’t matter. That it’s all about the business.

This is a load of garbage. I … Read more...